If you’ve ever wondered what happens when deep geological history meets modern agricultural science, look no further than Omnia Specialities Australia.
Based in Morwell, Victoria, Omnia is quietly leading a revolution in how growers improve their soils, nutrient efficiency, and ultimately, their yields, all thanks to humic substances extracted from 50-million-year-old brown coal.
It’s not just any coal either. The Leonardite found in the Gippsland Basin, sometimes fondly called “50-million-year-old compost”, is among the richest sources of humic substances on Earth.
As Omnia managing director James Freemantle explains, this Australian Leonardite is geologically younger than the US equivalent. Having been formed in fresh water it is lower in mineral content, and that makes all the difference: it’s more highly oxidised, richer in humic concentration, and, critically, uniquely suited to modern crop production systems.
The science behind it is fascinating. Formed during the Late Eocene to Middle Miocene periods, these coals originated in vast, waterlogged swamps where dense layers of plant and tree matter decomposed under aerobic conditions. Over millions of years, microbial action, pressure, and time transformed this biomass into humate-rich peat, and eventually into brown coal.
This material contains extraordinarily high levels of humic and fulvic acids, known to improve nutrient uptake, soil structure, and microbial activity in agricultural systems.
At the Morwell processing plant, Omnia’s operations team, led by Francois Stander, extracts these compounds using a highly controlled alkaline extraction process. What emerges is a suite of products, including high-concentration liquid potassium humate.
Omnia’s process doesn’t stop at production. Every batch undergoes rigorous quality control.
“Once a batch is made, it’s tested for humic/potassium content, density, and pH. If it doesn’t meet spec, it doesn’t go,” Francois explained.
“This is not just a price-point market, it’s a quality and performance game”.
Independent testing has proven that Omnia's 26 per cent (pc) humate product is among the highest concentrations available globally — a result that underscores its agronomic value in real-world farming systems.
What sets Omnia further apart is its commitment to transparency and scientific rigour. The company partners with globally accredited laboratories, including one in Spain, to provide external certificates of analysis for export clients, particularly those in North and South America, Asia, and the Middle East. These markets are increasingly demanding not just efficacy, but also data-backed consistency.
To keep up with surging demand, Omnia is investing in technology. A new decanting centrifuge, now being commissioned, will reduce the humate separation process from three days to just four hours. This not only increases throughput but improves product consistency by removing more insoluble content.
In essence, Omnia isn’t just selling a soil amendment; it's delivering a precision-engineered input with measurable agronomic value. Their products act as biological and chemical enhancers, not replacements, to traditional fertilisers, improving return on investment and sustainability for growers worldwide.
It’s a global success story rooted in a unique Australian resource. Or, as James puts it; “we’ve taken a geological gift and turned it into something growers around the world can use to grow more from less”.
In a world demanding ever-higher agricultural productivity with lower environmental impact, Omnia is proving that sometimes, the best innovations begin 50 million years ago.
This article was written by Omnia for Seasons magazine.
Disclaimer - important, please read:
Elders provides recommendations to the best of its knowledge and based on assumptions and information which it understands to be up to date, complete and accurate. If you are aware of any error or inaccuracy with the information on which this recommendation is based, you must immediately bring this to Elders’ attention. This recommendation is provided for your use only, and not that of any other third party. In some circumstances, the information Elders provided may be in summary form or derived from information sourced from third parties, however, Elders has not independently verified the information and cannot guarantee its accuracy.
You should always carefully evaluate all available information and consult Elders or another advisor further before you commit to any course of action or rely on any recommendation. Additionally, Elders expects that you will use your knowledge, experience and best judgement in relying on any recommendation and determining whether the recommendation is, and continues to be, appropriate. Elders do not accept liability or responsibility for any indirect, consequential or economic loss or damage of any kind arising from your acceptance or reliance on this recommendation. To the fullest extent permitted by law, all guarantees, warranties or implied terms and conditions are expressly excluded and Elders’ liability with respect to any services provided is limited to re-supply of the services, or the cost of having the services re-supplied. Elders may from time to time recommend products or services for which it may receive a financial incentive (rebate, commission, benefit, etc) from a supplier/manufacturer directly related to your purchase or use of that product or service.