Following the popularity of our inaugural Instagram competition in July, we've decided to bring it back, with a new name!
Ag in Action is our short-form video competition celebrating the people, places and moments that make Australian agriculture unique.
Throughout November, we’re inviting creators, storytellers and rural content enthusiasts to share original short-videos/Reels, showcasing Australian agriculture in action.
Each week, over the four weeks of the month, one talented entrant will:
- win a $500 gift card, and
- have their video featured on the Elders Instagram and Facebook account.
We'll be looking for creativity and originality, production quality, storytelling and engagement, relevance to the Elders' brand and this month's theme This is our patch.
How to enter
Entry is free and simple.
- Create an original short-form video/Reel showcasing Australian agriculture in action inline with theme This is our patch.
We want to see what makes your patch of Australia special. The people, the places, the landscapes, or those everyday moments in ag that make you proud to call it home. Tip: Keep it short, engaging and ideally 30 seconds or less. - Submit your video using the online entry form.
- Include your Instagram handle and follow @eldersruralservices on Instagram.
Terms and conditions
Promotion commences 12:00 AM (ACDT) Monday 2 November 2026 and closes at 11:59pm (ACDT) Sunday 29 November 2026.
Four winning entries will be selected - one weekly winner for each judging period.
Each winning entrant will receive one prepaid gift card valued at AUD $500.00 and be featured on Elders Meta accounts as a collaborator post.
You will need to follow @eldersruralservices on Instagram at the time of entry.
Weekly featured creators will be announced throughout November on our Instagram page.
Download and read the full terms and conditions (PDF).
Need some inspiration?
Take a look at the weekly winners of our July Competition, who each won a $500.00 gift card:
- Abbey Lawson, of the Riverina, New South Wales
- Tom Kitschke, of the Mid North, South Australia
- Leah Bailey, of South Australia
- Faletti Harvesting, of North Queensland.