Operations have officially kicked off at the new Elders wool handling centre in Western Australia.
Ideally located on the doorstep of the port of Fremantle, the Rockingham centre combines wool sales activities with storage and handling operations, allowing for an integrated approach to increase speed to market and lower costs over time for clients.
The centre delivers state of the art systems and equipment, designed to offer industry-leading innovations and improve traceability and sustainability outcomes within the supply chain. It will bring our wool clients a full end-to-end service, providing a quick and easy delivery experience from the farm gate.
Elders’ wool handling business is a $25 million investment which signifies Elders’ commitment to continually innovate in a changing wool industry, with a key focus on clients and customers.
Elders Managing Director and Chief Executive Officer Mark Allison said that the new business will revolutionise wool handling.
“Elders is committed to providing exceptional customer service and contributing to the future success of our growers and the wool industry,” Mr Allison said.
“We are demonstrating this commitment by continual investment in supply chain optimisation, including the logistics, sampling, sales and storage of wool through automated warehouse operations.”
The Rockingham site will be one of two centralised centres in the Elders wool handling network, with another in Ravenhall, Victoria set to commence operations in 2024.
The new business will complement the existing wool offering from Elders, with selling centres in Yennora, Brooklyn and Spearwood remaining in operation. Clients will also continue to have access to a wide range of wool selling tools through Elders, including auction, auction forward, and Wooltrade.