Elders are pleased to announce their commitment as Principal Partner of Beef Australia, returning as sponsors for both Beef2024 and Beef2027.

As the nation's premier beef industry event, Beef2024 is gearing up to attract thousands of attendees, including producers, industry stakeholders, and international visitors to Rockhampton, Queensland between the 5th and 11th May 2024.
Beef Australia CEO Simon Irwin said the organisation is pleased to welcome aboard Elders as a Principal Partner for both Beef2024 and Beef2027.
“As a trusted advisor and supplier to the agricultural sector, this partnership solidifies Elders’ efforts in championing Australian agriculture and showcasing its excellence on a global scale”, Mr Irwin said.
“Beef2024 will be an important year for Elders as they celebrate 185 years in the Australian beef industry.
“We look forward to working with Elders in enhancing the event's profile and delivering valuable experiences for all participants”.
Elders CEO and Managing Director Mark Allison said Elders is honoured to continue their support of the prestigious event that celebrates the Australian beef community.
“Elders is one of the most recognised names in the livestock sector and we are proud to be continuing our support for the industry through our partnership with Beef Australia”, Mr Allison said.
“In my view, there are more opportunities for the beef industry than ever before.
“Demand for Australian beef remains strong, and the industry is poised for greater productivity as information, services, and products to ensure sustainable growth are top of mind and accessible for producers.
“Through our partnership with Beef Australia in 2024, Elders hopes to bring outstanding value to the event through its extensive national network of industry experts and long ties to the sector, extending back 185 years by the time of the event in May 2024”.
Elders National Livestock Manager, Peter Homann, says his team are anticipating a fantastic event.
“Elders are long-term supporters of the Australian beef industry. The Elders Pavilion at Beef Australia is a must see, and we are excited to be back as the Principal Partner to highlight the latest technology and services that we as a business can offer," he said.
“Elders is very much committed to supporting the sustainability of our industry and our clients for future generations.
“We offer whole of business solutions backed by local agents and an extensive network across the country. We are leaders in digital marketing, offering speciality trained livestock production advisors, support staff, access to market intelligence and insights to help you make informed decisions. An event like Beef is the pinnacle event to highlight this in-person and connect with our clients.”