An end-to-end service
Elders Wool enables an end-to-end service for wool growers across Australia.
From the farm gate...
Our wool offering starts well before shearing. Unlock ram selection and genetic advice through our unrivalled network of stud stock specialists. Throughout the production cycle, our wool agents will work alongside you to optimise your clip and identify marketing opportunities and certification programs that could unlock a premium for your clip.
After shearing, your wool is transferred from your farm, to a conveniently localised receival centre in Victoria, South Australia, New South Wales, Queensland or Western Australia.
To the final destination
From there, wool is transferred to our world first, state-of-the-art, Elders Wool handling centre in either Melbourne or Perth. Here, bales are cored, clips are sent for testing and displayed in large, light filled show floor facilities. These strategically located centres create a link between growers, buyers and port access, allowing for professional marketing to overseas or domestic destinations. Watch your wool sell via live auction.
A world-first wool handling business
Elders Wool offers an outstanding customer experience aiming to get clients wool to market faster. It also aims to improve sustainability outcomes throughout the supply chain. It is the largest single investment in the Australian wool supply chain this century, securing the future for growers.
"Our family has been selling wool through Elders for three generations. We value their investment in the supply chain. The Ravenhall facility is a significant investment. It will lead to our family wool being able to be handled in an efficient way, improving cash-flow for my business."
- Ed Storey, "Werong," NSW.
Features of the Elders Wool handling centres include:
• State-of-the-art facilities utilising latest cutting-edge innovations
In a world-first for the wool industry, bales at the Melbourne centre are moved using up to 22 Autonomous Guided Vehicles (AGVs), aiming to deliver operational efficiencies and reduce safety risks. Elders Wool is complemented by Elders’ own modern and secure software system, enhancing the customer experience and traceability throughout the supply chain.
• Improved speed to market for your wool
Elders Wool offers an outstanding client experience from your farm gate. The two centres offer integrated warehouse facilities, combining wool sales and show floor activities with storage and handling operations. Our Melbourne centre alone has storage space for over 60,000 bales. Operational improvements end-to-end aim to get wool to market faster and streamline the whole wool supply chain.
• A high quality experience for buyers and growers
Elders Wool provides a high-quality experience for buyers, while allowing growers and buyers to connect seamlessly. The centres are strategically located on the doorsteps of the ports of Melbourne and Fremantle. This enables a quick and unimpaired transport route for buyers to deliver their wool for export to both domestic and overseas destinations.
• Improved sustainability outcomes
Sustainability is a key objective at Elders. Elders Wool aims to mitigate greenhouse gas emissions from the Melbourne and Perth centres through the use of solar power, renewable energy, LED lighting and energy efficient equipment. Our Melbourne centre features a 350kw solar system.
• Attracting the best personnel to improve grower and buyer experience
Elders Wool is at the forefront of innovation and investment, attracting the best wool personnel to achieve great results for your business.
Watch the video below, which demonstrates how Elders Wool is revolutionising wool handling, and the benefits for your wool enterprise.
"To see Elders deliver this level of commitment and innovation to our industry is not only highly motivating for all industry participants, but symbolic of the belief and fortitude Elders has had for wool and wool growers for the past 185 years."
- John Roberts - CEO of Australian Wool Innovation.
An unrivalled network
Our wool agents provide hands-on advice on improving the quality and quantity of your clip. Get in touch with a specialist today to unlock tailored solutions for your business.