Elders Territory Sales Manager and auctioneer, Pearce Watling, has become a familiar face across the South West WA livestock scene since joining Elders Bunbury in 2019.
Working with both commercial and stud cattle and calling sales statewide, Pearce is a key part of one of WA’s busiest livestock regions.
Growing up in Tasmania on his family’s mixed beef and dairy operation, Pearce’s interest in livestock started early.
“I was always around cattle,” he said.
“My family had a small Murray Grey stud, so I spent a lot of time in the yards. You pick up a lot just by watching and being there.”
After a few years in Victoria and then moving west to work at an Angus and Murray Grey stud, Pearce saw Elders as the logical next step.
“What I enjoy most in my role is the variety,” he said.
“One day you’re drafting fat cattle, the next you’re calling a sale or working with the stud team or clients. No two days are the same, and I really like that.”
Auctioneering quickly became part of his role. Starting in the veal pens, he gradually moved into larger markets and now travels annually to the Fitzroy Crossing Bull sale in the Kimberley region.
“It’s good to get up to northern WA to gain exposure to the pastoral industry,” he said.
“It’s a very prestigious sale and it’s been a great opportunity to attend the past few years, meet new people and build connections along the way.”
Cattle trips east have also been a highlight of Pearce’s time with Elders.
“I’ve been to the Sydney Royal Show a couple of times, representing WA in the ALPA Young Auctioneer competition,” he said.
“We try to get over there once or twice a year to check out some bulls with clients. Last year we went to Millah Murrah, and this year we headed to Texas and Clunie Range. Those trips are always a worthwhile experience.”
With weaner selling season now underway, Pearce says early indications for the season are very positive across the South West region.
“Conditions have set things up well this year after a soft winter, followed by an exceptionally soft spring,” he said.
“There’s been plenty of grass, cattle are looking good, and people are in a strong position heading into the sales.”
“Everyone seems to have plenty of hay, and plenty of silage, so it means the cattle will be pretty forward heading into autumn which builds confidence.”
Much of his success comes down to relationships.
“Being honest and acting with integrity goes a long way,” Pearce said.
“If you do the right job, word gets around. A lot of clients come through referrals, and that’s something I really value.”
He also appreciates the support of Elders’ national network.
“One of the great things about Elders is you can ring anyone in a pink shirt, anywhere in the country, and they’ll help steer you in the right direction,” he said.
Covering areas including Donnybrook, Bridgetown and Boyup Brook, Pearce is preparing for a busy run of sales through to March.
“It’s a full stretch, but it’s the best time of year.”
