Allanah Fernance is an up-and-coming Rural Sales Agent working throughout Tasmania, and based in the Elders Real Estate Launceston office.
Allanah knew she had a passion for real estate and the property market even as a child, and upon turning 18, decided to make that dream a reality.
“I spent my childhood moving around various parts of NSW, Victoria, and travelling through Outback Australia,” Allanah said.
“Discovering different places in Australia, different communities and different landscapes led me to realise my passion for real estate, and I haven’t looked back.
“I first started in the industry as an 18 year old working as a residential property manager, and specialising in a rural property portfolio. This role equipped me with foundational skills, and I worked hard to join the rural sales team, which was my aspiration, and finally achieved this goal in October.”
Now, working in a hybrid role as both a selling agent and a support officer, Allanah explained her day-to-day can vary greatly.
“My days involve deep researching of potential or new listings, analysing recent sales and market trends and completing appraisals and property inspections,” she said.
“This role gives me opportunity to learn the back-end processes of the sales role and spend time developing a deeper understanding of the underlying values and the current trends within the market.”
It is clear Allanah has a natural talent for her role, which she explained comes down to wanting the best for her clients.
“I absolutely love working as an agent, I am a huge people person and enjoy developing long-lasting relationships with clients,” she said.
“Having the opportunity to be out of the office and on-farm is a highlight of my role. I really enjoy hearing the history and dedication of some of the properties we get to market, walking around with vendors and hearing all the work that has gone into the asset is incredible. I believe this story behind the land is a key marketing tool and taking the time to understand this will achieve the best results.”
Allanah was part of the team who recently joined Elders as part of the Knight Frank Tasmania acquisition, which she says is an exciting next step for her career.
“Our recent transition to Elders has been an exciting one for all involved, but especially our rural sales team,” Allanah said.
Allanah with members of the Elders Tasmania team.
“I see this transition as a very positive one, with huge opportunity. The ability to work directly with agronomists, livestock and rural products staff provides opportunity for me to build relationships and create a referral process from agent to agent in the different rural sectors.”