Elders is proud to announce a new partnership with Fat Farmers, a grassroots charity dedicated to improving the physical and mental health of people living in rural and regional Australia through physical activity and social connection.
A Fat Farmers team, including Elders Staff, at an exercise group in Adelaide.
Founded in 2012 by a group of farmers in Maitland, South Australia, Fat Farmers began as a light-hearted name among friends returning to fitness. Since then, it has grown into a powerful movement with 22 active groups across South Australia, Victoria, and Queensland.
The charity supports rural communities by facilitating fitness groups, hosting health workshops, and providing mental health support—creating inclusive spaces where everyone is welcome, whether they live on a farm or not.
This partnership will enable Fat Farmers to expand its reach nationally, with initial plans to establish new groups in Western Australia and further into Victoria.
“At Elders, we understand the unique challenges faced by rural communities, particularly when it comes to health and wellbeing,” said Bernard Seal, Elders State General Manager South Australia.
“Fat Farmers is making a real difference by bringing people together through fitness and connection. We’re proud to support their mission and help them grow their impact across the country” he said.
"Both organisations have their roots in rural South Australia and the partnership is based on a strong commitment to improve the physical and mental health of rural communities across Australia" said Richard Sheppy, Chairman Fat Farmers.
Elders is working closely with Fat Farmers to identify communities that would benefit most from this initiative.
"We look forward to partnering with Elders staff and customers to start new, and strengthen existing groups” said Richard.
"Community connection through fitness is proven to help navigate the challenges we face every day. The past couple of years have been really tough for the whole rural sector and both organisations are committed to making a difference."
The collaboration reflects Elders’ ongoing commitment to supporting the communities it serves, especially during times of hardship such as drought and isolation.
By backing initiatives like Fat Farmers, Elders continues to invest in the resilience and wellbeing of rural Australians.
To learn more about Fat Farmers, watch their feature on ABC’s Landline.