Elders (ASX: ELD) is delighted to announce it has again been awarded the ‘Most Trusted Agribusiness Products and Services Brand’, and the ‘Best of the Best Most Trusted Agribusiness Brand’, at the 2024 Roy Morgan Trusted Agribusiness Brand Awards held in Melbourne on 10 October.

Elders is proud to maintain high trust levels among both clients and the wider agricultural sector, having been present in rural and regional communities for 185 years.
Elders GM Residential Real Estate and Brand Belinda Connor attended the gala event last evening to accept the awards, and said this recognition reflects Elders' unwavering commitment to clients and Australian agriculture.
“Throughout our 185 years, we have taken great pride in nurturing strong client relationships built on a foundation of trust. Elders has supported our clients through the ups and downs of Australian agriculture, while maintaining a fervent focus on innovation and sustainability, for the betterment of the wider industry,” said Ms Connor.
“We are honoured to be recognised as both the most trusted products and services brand, and the ‘best of the best’ agribusiness brand. This is a testament to the dedication and passion of our people who strive to enhance the productivity of our clients’ farming enterprises, supporting rural and remote communities across Australia.
“We also extend our gratitude and thanks to our loyal clients, as without their ongoing support, this would not have been possible.”
Roy Morgan CEO Michele Levine said Elders’ consecutive accolades are a demonstration of the value which can be derived from trust among customers.

“Elders has an outstanding reputation in rural and regional communities, where they have been operating for 185 years. This result is a testament to the importance Elders places on trust among their clients and customers, which has and will continue to serve them well,” Ms Levine said.
The Roy Morgan Trusted Agribusiness Brand Awards recognise outstanding levels of trust built up by brands across a range of eight agricultural services. Of those eight winning brands, the company with the highest net level of trust is crowned the ultimate winner – the ‘Best of the Best’ Most Trusted Agribusiness Brand.
For further details, read the official Roy Morgan media release.