Executive General Manager Wholesale

Peter Lourey

Peter Lourey was appointed to the role of EGM Wholesale in September 2023, bringing 36 years of experience within the agriculture, retail and manufacturing industries. 

Prior to his current position, Peter was AIRR General Manager where he demonstrated his ability to drive sales, build a strategic procurement team and foster strong client relationships. Under his leadership the business doubled in three years since it was acquired by Elders. 

His journey also includes a successful 19 years as the Business Unit Manager Ruminant division at MSD Animal Health.